University Proofreaders

As a well-known and reliable source for proofreading everything from essays to dissertations to resumes, University Proofreaders came to me in 2017 to discuss a re-brand.

They wanted to change their name from the playful Mad Proofing Skillz to a more sophisticated University Proofreaders while still maintaining their brand’s easy-going tone.

The logo I designed features fun, hand-drawn doodles along with blobby lines of bright academic-highlighter-yellow.

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Logo in greyscale

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Logo in black & white

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Poster concept that would be put up in student residences, student union buildings, and other areas of campus.