Back in the spring of 2016, Proposify, a software that helps creative agencies create winning project proposals, reached out to me to help with their re-branding. This concept didn’t make the cut, but it was still one of my favourite projects to work on.
The logo wasn't too far of a leap from the recognizable word-mark they had been using for the past few years. The new logo has a paper-airplane-like icon that evokes growth, upward motion, and success.
The colour palette is bright and playful. Writing proposals can be dull work, so the goal with the brand was to change the perception of proposal writing.
The typography features a balance of a heavy slab-serif for headlines, a geometric sans-serif for body copy.
An sample of a look-and-feel for a social media graphic or a website header.
Some samples of a look-and-feel for a social media graphic or a website header.