The Binnacle Website Redesign

The Binnacle is a Halifax based e-commerce and brick-and-mortar store for recreational and commercial boating needs.

As one of Nova Scotia’s very first e-commerce stores, The Binnacle has a long history of selling products online. Their website redesign included modern design best practices and helped make the site more user-friendly to its loyal customers.

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The home page for The Binnacle website features sale items, new items, and current promotions on products

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Viewing a product category page shows thumbnails of products with the option to "Quick View' before looking at the detailed item.

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The "Quick View" feature appears as a lightbox with an option to add to cart or to view the detailed item.

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The detailed product listing features a general description, along with any product specs. Electronics and tools also include manuals and FAQs.