Proposify – Rebrand Concept

Back in the spring of 2016, Proposify, a software that helps creative agencies create winning project proposals, reached out to me to help with their re-branding. This concept didn’t make the cut, but it was still one of my favourite projects to work on.

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The logo wasn't too far of a leap from the recognizable word-mark they had been using for the past few years. The new logo has a paper-airplane-like icon that evokes growth, upward motion, and success.

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The colour palette is bright and playful. Writing proposals can be dull work, so the goal with the brand was to change the perception of proposal writing.

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The typography features a balance of a heavy slab-serif for headlines, a geometric sans-serif for body copy.

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An sample of a look-and-feel for a social media graphic or a website header.

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Some samples of a look-and-feel for a social media graphic or a website header.

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Category thumbnails on the website.

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An example of lightboxes and buttons.

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A fun, sample testimonial from me!