Northern Lineage Branding

Northern Lineage is a Canadian online shop with a focus on highlighting Canadian fashion designers.

The logo goes the Canadian Heritage route by featuring a coat of arms style icon reminiscent of Canadian landforms: mountains and bodies of water while still being abstract.

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Vertically Stacked Logo

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Inspiration Board

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Sketches & Process

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Sketches & Process

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Sketches & Process

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Business Card Variations