Fort Equipment Brand

When Fort Equipment, a tractor and farm machinery dealership in Amherst, Nova Scotia, contacted me about a redesigning their brand, I immediately said yes.

A tractor dealership isn’t my typical client, so I was thrilled to take on the challenge.

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The new logo in greyscale.

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A before and after of the former logo versus the new logo. Inspired by the boldness of others in their farming industry, the new Fort Equipment is bold, simple, straightforward and dynamic.

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Fort Equipment has several sales staff at their Amherst location, having a logo that could work well on apparel was an important consideration.

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Fort Equipment has several sales staff at their Amherst location, having a logo that could work well on apparel was an important consideration.